As of 2017, the total amount of online ad expenditures has crossed $35 billion. Social media accounts for 16% of all digital ads placed on the internet. With such massive numbers, social media marketing has become one of the largest investment areas of any business. Moreover, as the number of users increases in social media […]
A few years ago, effective marketing meant buying advertisement space in a popular print media, or using banners and posters, even distributing flyers. However, as social media platforms started becoming a rage, and people using those platforms grew popular with it, the way of marketing began to change. Gen-Y certainly is not shy to talk […]